Monday, February 20, 2012

Team Exergy Luggage Tags

Trademark has a long-standing history with Team Exergy (a professional cycling team based in Boise, Idaho). The two companies have worked together on several successful projects, from vehicle wrap-jobs, to custom helmet decals. The racers on a professional cycling team like Team Exergy must represent their sponsors at all times, both on the bike and off. For this reason, it isn't unusual for Team Exergy to request custom projects to add a personalized flair to the rider's belongings. With short notice, Team Exergy asked if Trademark could make some custom luggage tags for the rider's new suitcases. After getting a look at the luggage, John set about crafting a design:

The tags were printed on vinyl, and laminated with a protective coating to minimize scuffs and scratches. The vinyl was then mounted to a sheet of 1/8th inch white acrylic, and then laser-cut.
John carefully removes the tags from the laser-cut sheet of acrylic.

Transfer tape was applied to protect the color of the ink from the heat of the laser cutter.

Once the tags were finished, John and Sam made a trip to the Exergy "service course" (the team headquarters) to mount the tags.
The interior of a pro cycling team service course: leader's jerseys on the wall, carbon fiber wheels hanging from the roof, a high-quality espresso machine, and of course, a foos-ball table. 

Small holes were drilled into the case itself, and pop-rivets were used to permanently mount the tags to the luggage.
Sam rivets a tag to a suitcase. 

The finished product is an excellent example of how Trademark can add a personalized touch to just about anything. The tags are stylish, unique, and should withstand a full season of international travel.
A close-up of a finished luggage tag. 

Custom luggage for the riders and staff. 

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