When Fork first approached Trademark to begin work on their 8th-street sign it was apparent that, in order for the design to be successful, we had to truly get to know the restaurant's story. Fork makes a commitment to running a socially and environmentally responsible restaurant -- a commitment that goes beyond mere marketing slogans. Most of the menu is sourced from local, organic farmers, and local artisans were employed to craft things like the tables and glassware. Like nearly all projects here at Trademark, this one started with lots and lots of hand-sketches.
|Some earlier designs for the Fork sign.|
Fork is located on Boise's busy 8th street. A dimensional sign, one that juts out from the wall, was chosen to help increase visibility. The frame was custom designed and fabricated to fit the building's facade. The fork statue itself was hand-carved out of high-density urethane (HDU), which resists heat expansion well, and is easy to carve.
|John uses a belt-sander to add texture to the Fork statue.|
The letters, also HDU, were CNC-routed and then beveled, carved, and painted by hand.
|A close up of the HDU letters on the right hand side of the sign.|
The background graphics suggest fields of thriving crops, and the color palate is one of vitality and freshness.
|Jason layers paint onto the statue.|
The installation took place early in the morning, and was quick and easy. Fork is located in the historic City National Bank building, and maximum care was taken to insure that the building's facade wasn't damaged during installation.
|The crane made installation a breeze.|