Wednesday, May 23, 2012

Idaho Business Review Awards

Idaho Business Review is one of Trademark's oldest and most highly-regarded customers. The relationship first formed in late 2009 when someone from the Review wrote an article about how Trademark, then a fledgling design company, secured its funding in the midst of a brutal recession. They were impressed with the skills and range of Trademark's designers, and consulted with Trademark about their upcoming Women of the Year awards. Trademark helped reshape their idea, adding an artistic touch that both companies were satisfied with.

From there, Idaho Business Review gave Trademark free reign for the 40 Under 40 awards.

Pieces of plasma-cut, power-coated steel were bent into the appropriate shape. The award recognized achievements of business people under the age of 40, so naturally the downward-pointing arrow is symbolic of the recipients' youth. Layers of laser-cut and laser-etched acrylic were then mounted to the steel.

Mirrored acrylic was used for the name plate, yielding an attractive, interesting, and meaningful award -- one that any business person would be proud to display on his or her desk.

Since then, Idaho Business Review has come to Trademark time and again for their awards, forging a lasting and satisfying business relationship. Sometimes design ideas are bounced back and forth, while other times the Review trusts Trademark with most of the creative process. Like any project, a more complicated design idea requires some brainstorming. For instance, to help visualize how these pieces of translucent acrylic would interact, Trademark's designers made several hand-sketches for the 2011 Grow Smart awards:

For these awards, it was important to highlight both the urban component, as well as the "green" benefits that careful planning provide. Three pieces of laser-etched acrylic were combined to make a beautifully layered scene. When viewed in bright light the piece simply glows.

The front piece was made with laser-cut, 1/4" plywood, and the award was assembled with simple yet attractive stainless-steel hardware.

The Best Places to Work in Idaho awards took the form of a more traditional wall-mounted plaque, but that didn't stop Trademark's designers from making the awards truly stand out.

A striking combination of acrylic and vinyl were cut and mounted to each other using VHB tape. Here's a series of partially completed awards on the assembly table:

Despite being mounted to the wall, these plaques are still very dimensional. The state of Idaho was cut from 1/4" acrylic, and the cast shadow really grabs attention. 

In previous years, the Women of the Year awards utilized custom blue glass features from a local glass blower. The 2012 Women of the Year awards remained consistent with this theme. Blue glass statues were laser-etched, and the final effect is both elegant and distinct -- the product of true artists.

Finally, and most recently, Trademark completed the CEO of Influence awards. Pieces of 3" square steel tubing were cut into the appropriate shape, and an attractive piece of laser-etched, mirrored-gold acrylic was mounted using stainless-steel hardware.

Finally, a piece of clear, laser-cut acrylic was mounted on top. The etched name, as well as the outline of the state of Idaho reflect off the mirrored underlay, giving a exceptionally clean, polished, and simple effect.

The awards are sturdy and beautiful -- a fitting and lasting tribute to some of Idaho's most influential businessmen.


  1. The information that you provided was thorough and helpful. I will have to share your article with others.
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  2. I love seeing your work! I am proud of your accomplishments!

    David | Arizona Sign Company

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  4. Great work! When I see all the building signs in Toronto, it never occurs to me that designers that make those do projects like these as well.

  5. I would like to put up a new sign in front of my business. Where is an inexpensive Business Sign Company in San Diego, CA? What kind of deal could they give me?

  6. Those are some really cool signs! I've been trying to find a sign company in Arizona that does similar work, but it's been hard. Do you have any suggestions?

  7. These awards look very nice! Do you know of a company that makes both awards and business signs? I want to buy both a new company sign and awards from the same place for our annual banquet.

  8. I really want to get a new sign to put outside our business building. I think that it would look really nice. Do you have any suggestions of where I should look for corporate signs near Schaumburg?

  9. That is awesome that this sign company has helped so many people that they have all these awards for all their great and hard work. They must really know what they are doing and work really hard. They just have so many awards for their great services.
    Jak Manson |

  10. My son is enamored with road signs and those style of things. I want to get him some road signs that he can decorate his bedroom with. I wonder where I can get these random road signs?


  11. I'm looking for a sign company in Chicago, IL to help me out with a few things. I need help coming up with some ideas for the signs I want made. I have ideas but I don't know how to draw so I need someone talented.

  12. I've been wanting to get a few signs made for my business. Right now the sign that we're using just doesn't really fit the rest of the building. I feel like it would be much better if we had a professional company do this for us. How do you guys think it would cost me to get one or two signs made?

  13. I've been wanting to get a few signs made for my business. Right now the sign that we're using just doesn't really fit the rest of the building. I feel like it would be much better if we had a professional company do this for us. How do you guys think it would cost me to get one or two signs made?

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