Thursday, January 19, 2012

Look! Save a Life TT Bikes

Look! Save a Life is a Boise-based advocacy program that works to make the roads a safer place for people to ride their bikes. These stunning Felt B2 time trial bikes and Williams Wheels were donated to Look! by Team Exergy, a professional cycling team that also calls Boise home.

Look! Save a Life already had a wealth of imagery to draw from, but for these wheels it was really important to make sure that they looked good while spinning. 

The vinyl was tricky to apply over the complicated convex shapes offered by the disc wheels. It took a lot of skill and a lot of patience to insure a clean layup.

The bikes are striking! The designs look fast, even while standing still.

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